Waldor & Co. is leaving ~$270K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Waldor & Co.
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: WALDOR10 takes 10% off everything
Preview Text: Your 10% off is ready. Here's where to start
HERO MODULE
Hero Approach: Direct
H1: Built to Last
Subhead: Your 10% off is waiting
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code WALDOR10 at checkout. It's good for the next 14 days across everything on site, watches, bracelets, and jewelry.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Eternal 22 Bellagio The watch women reach for every single morning
Chrono 39 Sardinia The most-gifted men's watch in the collection
Dual Knot Bangle Pavè Elegant everyday wear, highly reviewed for fit
Original 40 Côte d'Azur The watch that started everything
Avant 42 Cap Mala Bold without being loud, a Spring standout
Dual Knot Bangle Polished The clean, effortless piece you'll actually wear daily
2
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My brothers and I spent every summer as kids in Bovallstrand. A small fishing village on the Swedish west coast, granite rocks and saltwater everywhere you looked.
We were obsessed with watches. Not in a collector-obsessive way, just genuinely moved by the idea that a well-made object could mark time for a whole life, or be passed from one person to the next. That feeling never really left us.
When Mikael, Johan, and I decided to build something together in 2012, the brief was simple: make watches and jewelry that feel genuinely timeless. Not trend-led, not overpriced, not disposable. Pieces rooted in Scandinavian restraint but shaped by everything we found beautiful in Southern Europe. The coastline of the Italian Riviera, the light along the Côte d'Azur.
Twelve years later, over 200,000 people in 110 countries are wearing what we built. That still surprises me sometimes, in a good way.
We don't believe in "good enough." Every product in the collection has been refined, reconsidered, improved. That's not marketing. It's just how we work.
If you have questions about anything in the collection, reply here. I actually read these.
And if you haven't used your welcome code yet. WALDOR10 gives you 10% off and is valid for the next 14 days.
– Andreas
CEO & Co-founder, Waldor & Co.
3
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INBOX MODULE
Subject Line: Neither Swiss nor fast fashion
Preview Text: The short version. And it's not what most brands say
HERO MODULE
Hero Approach: Curiosity
H1: Not Like the Rest
Subhead: Here's what makes us different
Cta Button: See the Collection
MODULE 2: TRANSITION COPY
Most watch brands pick a lane. Swiss precision or fast-fashion price. Waldor & Co. Was built on the conviction that neither compromise was necessary.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What You're Actually Getting
Infographic: Checklist
- Swedish-founded since 2012. Over 12 years building the same vision, not chasing trends
- Scandinavian minimalism meets Mediterranean warmth. A design identity nothing else quite matches
- 4.8/5 on Trustpilot from 7,554 verified reviews. The number that's hard to fake
- Free shipping on every order, duties and fees included. No surprise charges at delivery
- Ongoing product refinement. Nothing in the collection is ever considered finished
- 5-Year Full Coverage Guarantee available. Because we build pieces meant to last
Products Shown
- Eternal 22 Bellagio Pavè. The piece that earns a permanent place on your wrist
- Montel 40 Camogli. Sculpted case, light-shifting dial, quietly architectural
- Constant 36 Laglio. A burgundy dial you'll glance at and forget you were checking the time
4
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INBOX MODULE
Subject Line: WALDOR10 expires in 8 days
Preview Text: A few pieces worth a second look
HERO MODULE
Hero Approach: Direct
H1: Your Code Is Live
Subhead: 10% off, 8 days left
Cta Button: Claim It Now
MODULE 2: TRANSITION COPY
Use WALDOR10 at checkout. It works on everything and expires in 8 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Right Now
Chrono 44 Sardinia The watch people keep comparing to pieces twice the price
Eternal 22 Bellagio An everyday timepiece with gift-season demand all year
Dual Knot Bangle Pavè Fits a small wrist, holds up to daily wear, looks occasion-ready
Avant 42 Cap Mala Architectural presence for the person who doesn't want to blend in
Constant 36 Laglio Burgundy dial, clean lines, the kind of watch that turns heads quietly
Original 40 Côte d'Azur Guilloché dial, blued hands, the piece that started the whole brand
5
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INBOX MODULE
Subject Line: Most brands won't do this
Preview Text: How Waldor & Co. Compares. Honestly
HERO MODULE
Hero Approach: Question
H1: Worth the Comparison
Subhead: See where we stand
Cta Button: Shop the Collection
MODULE 2: TRANSITION COPY
Most brands won't put themselves next to the competition. Here's where Waldor & Co. Actually stands.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Waldor & Co. Vs. The Rest
Infographic: Table
- Design identity. Waldor & Co.: Swedish-founded, Scandinavian-meets-Mediterranean | Typical competitor: No distinct origin, trend-led
- Verified reviews. Waldor & Co.: 4.8/5 from 7,554 Trustpilot reviews | Typical competitor: Sparse or unverified
- International reach. Waldor & Co.: 200,000+ customers in 110 countries | Typical competitor: Limited or domestic-focused
- Shipping & duties. Waldor & Co.: Free shipping, all duties included | Typical competitor: Hidden fees or surprise charges on delivery
- Years in market. Waldor & Co.: Founded 2012, 12+ years | Typical competitor: New or trend-chasing, no track record
- Price-to-quality. Waldor & Co.: $99–$399, high-watch aesthetics | Typical competitor: Cheap fashion jewelry or expensive Swiss pricing
- Product refinement. Typical competitor also invests here: most established brands do iterate | Waldor & Co.: Ongoing with no final destination
Products Shown
- Chrono 39 Sardinia. The most-gifted men's watch in the collection
- Eternal 22 Bellagio. Top-rated women's watch for a reason
- Dual Knot Bangle Polished. The everyday bracelet that earns the compliments
6
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INBOX MODULE
Subject Line: 7,554 reviews, 4.8 out of 5
Preview Text: Real customers, real words. No editing
HERO MODULE
Hero Approach: Story
H1: They Said It Better
Subhead: What customers actually wrote
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
We pulled a handful of reviews from Trustpilot. Not the polished ones, just the honest ones.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: From the People Who Own These Pieces
Infographic: Numbered List
- 1. "The watch has not just a 'statement', but real quality. I am sharing the news with close friends and family to purchase.". Mel G.
- 2. "Just arrived today, and the watch is far better than expected, a beautiful gift for my husband. Thanks to all at Waldor & Co for your help and guidance.". Mrs J. B.
- 3. "I bought a watch & bracelet combo which was excellent and my wife loved them. I saw the Montel 40 Camogli and loved the art deco styling & bright blue face. Looks great on my wrist and the presentation was first class.". Paul D.
- 4. "This cuff is absolutely stunning! Fits my small wristy perfectly! Easy to put on and take off. Love!!!!". Kate
- 5. "I already had the plain twist knot bracelet and wear it often but I wanted something special and new for my wedding to my partner so decided to buy this! It is gorgeous with just enough bling on it! Love it can highly recommend it!". Helen H.
Products Shown
- Montel 40 Camogli. The watch Paul called "first class" in presentation
- Dual Knot Bangle Pavè. The one Helen wore to her wedding
- Eternal 22 Bellagio. Top-rated women's watch, highly reviewed for gifting
7
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INBOX MODULE
Subject Line: Gone at midnight, no extensions
Preview Text: WALDOR10 expires. This is the last reminder
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires tonight at midnight
Cta Button: Use WALDOR10 Now
MODULE 2: TRANSITION COPY
WALDOR10 gives you 10% off your entire order. It expires tonight. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Get It Before Midnight
Original 40 Côte d'Azur The watch that started everything, guilloché dial and blued hands
Chrono 39 Sardinia The most-gifted men's watch in the collection, gone before you know it
Eternal 22 Bellagio Pavè The kind of piece that earns a place in memory before you've taken it off
Dual Knot Bangle Pavè Bestselling bracelet, small wrist or large, it fits
Avant 42 Cap Mala Bold, architectural, the Spring favorite for a reason
Constant 36 Laglio Burgundy dial, quiet confidence, a watch people notice
8
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Hey,
I noticed you haven't used your welcome code yet, and I just wanted to make sure everything's okay on our end.
If something put you off. A product question, a sizing concern, anything. Reply here and I'll sort it out personally. That's not a customer service script. I genuinely mean it.
If you've just been busy, I completely understand. Life moves fast. No pressure from me.
But I did want to give you a heads up: WALDOR10 expires today. After that, the 10% off is gone and I can't bring it back.
If there's a watch or piece you've been looking at, now is the right moment. And if you need help deciding, just reply. Tell me who it's for, what the occasion is, or what you're drawn to, and I'll point you in the right direction.
Either way, I'm glad you found us.
– Andreas
CEO & Co-founder, Waldor & Co.
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.